A Free Brand Workshop at Nyack Library Worth Three Tuesdays

On Tuesday, June 9, a free workshop series kicks off at the Nyack Library on South Broadway — and the hook is that registering once locks in your seat for all three sessions, running June 9, 16, and 23 from 6:00 to 7:45 p.m. each week. That's a meaningful chunk of time from a speaker with actual credentials, not a one-off panel where nobody goes deep.

The series is called "Master Your Marketing: Branding, Strategy & Results," and the first session — "The Brand Behind Your Business: Identity that Converts" — tackles the foundational stuff that a lot of small business owners quietly admit they've never sorted out. What actually makes a brand. Why it isn't your logo. How your voice, values, and visual choices either build trust or undermine it before anyone reads a word.

The speaker is Elizabeth Danielle Lewis, M.B.A., CEO and founder of Brand, Style & Bloom. The workshop also covers something that doesn't come up enough in these settings: the relationship between your personal brand and your business brand, and why community presence — the local, tangible kind — still carries weight when you're trying to become someone people recommend.

For Rockland County residents who run a side business, a solo practice, or a small shop, this is a practical use of a Tuesday evening. The Nyack Library is a comfortable, accessible venue on South Broadway, easy to reach from across the county. And free means no risk in showing up to see whether the content is worth the other two sessions.

The audience this seems built for: anyone who has a business card and a half-finished Instagram account and a nagging sense that neither is doing the work they should be. New business owners, people pivoting into self-employment, freelancers trying to look more intentional online — the topics map directly onto those situations.

Registration is through wedcbiz.org, and one sign-up covers all three dates. The full listing has details and the direct registration link.